Advertising and media

Home » Advertising and media

Amazon Prime Day 2019: Three Essential Takeaways

Amazon Prime Day 2019 - Wiest & Co. Analysis By any measure, Amazon Prime Day, July 15 & 16, 2019, was a huge event and consumer success.  Global Amazon Prime sales reached $7.16 Billion, up from $4.19B in 2018. But what should it mean for brands and for competing retailers? In brief, here [...]

By |2020-12-11T13:35:08+00:00August 13th, 2019|Advertising and media, Retailing|Comments Off on Amazon Prime Day 2019: Three Essential Takeaways

Amazon+Whole Foods: profitable distribution?

Can Amazon actually make money on selling groceries? Clearly it is innovating with new formats and services. Yet, Amazon's cashierless stores, Echo or 2-hour delivery don't deliver profits, yet. In recent post, the folks at Nutrition Business Journal and New Hope Media catalog several of these Amazon innovations, but I believe miss a couple [...]

By |2020-12-11T13:35:08+00:00April 19th, 2019|Advertising and media, Insights, Retailing|Comments Off on Amazon+Whole Foods: profitable distribution?

For VC-Level Returns Follow Female Users

No matter if you have a dollar, a million or a billion bucks in the bank, you want to make sure you have more tomorrow -- or at least don't lose it. Launching for Success, Viral Adoption So, how do you decide where to put your money and time in launching a new product -- [...]

By |2020-12-11T13:35:09+00:00September 7th, 2016|Advertising and media, Food trends, Insights, New product development|Comments Off on For VC-Level Returns Follow Female Users

2015 Advertising: Media, Cars, Phones… Click Fraud

As a marketer, you need to stay abreast of changes in advertising.  But with all the froth that usually accompanies advertising news, you can't be faulted for simply tuning it out. But really, there are important "sea changes" in the ad world that affect your business. Here's my distillation of big impact changes -- and [...]

By |2020-12-11T13:35:09+00:00October 14th, 2015|Advertising and media|Comments Off on 2015 Advertising: Media, Cars, Phones… Click Fraud
Go to Top