News and discussion of current topics in market research, consumer insights and analytics
New formats, new merchandising for Williams-Sonoma There has never been a more compelling time for retailers and manufacturers to experiment with their retail consumer space. McKinsey advocates for an innovation process in this article -- as shared on LinkedIn. While online coding is cheaper and faster than opening a whole new store, [...]
Can Amazon actually make money on selling groceries? Clearly it is innovating with new formats and services. Yet, Amazon's cashierless stores, Echo or 2-hour delivery don't deliver profits, yet. In recent post, the folks at Nutrition Business Journal and New Hope Media catalog several of these Amazon innovations, but I believe miss a couple [...]
The Wall Street Journal interviewed Karenann Terrell, CIO of Walmart. For anyone who's interested in Big Commerce and Big Data, the article is a good read on how to use information to increase customer satisfaction, sales and profits. Karenann Terrell, CIO, Walmart Stores - Wall Street Journal How's it work? While there are [...]
No matter if you have a dollar, a million or a billion bucks in the bank, you want to make sure you have more tomorrow -- or at least don't lose it. Launching for Success, Viral Adoption So, how do you decide where to put your money and time in launching a new product -- [...]
