New formats, new merchandising for Williams-Sonoma
There has never been a more compelling time for retailers and manufacturers to experiment with their retail consumer space.
McKinsey advocates for an innovation process in this article — as shared on LinkedIn.
While online coding is cheaper and faster than opening a whole new store, PopUps in the many open retail spaces and agile-based fast learning in these spaces are the best ways to compete with online juggernauts. And yes, it’s omnichannel to really leverage it all. That’s why retail lab’s like B8ta make sense for fast independent testing.
Consumers still want stimulation, real touch and feel. Perhaps now more than ever.